SEO stands for “search engine optimization”. In short, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing and other search engines. The more visibility your pages have in the search results, the more likely it is that you will get attention and attract potential and existing customers to your business.
SEO (search engine optimization) is a process that increases website traffic using site-specific keywords.
The aim is to appear in the organic search results for one or more previously selected words relevant to our website in the highest positions. Visitor traffic will increase.
The term SEO is also used for people who do positioning work. People who work in SEO traditionally have a professional profile (programmer, web designer, etc.), but with the new SEO trends, marketing and communication skills are becoming increasingly important.
SEO is a discipline of online marketing, along with others like SEM (search marketing), SMM (social media marketing), email marketing, web analytics, etc.
It is important to understand that SEO is a medium or long term task; It sometimes takes months to see results. The number of keywords to position is limited and depends heavily on the number of pages that make up the web. Hence, the initial selection of keywords is essential.
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